This week Ofcom announced its proposals for the introduction of product placement on UK television screens.
Ofcom was given the go-ahead to begin making revisions to the broadcasting code under the Labour government in April, paving the way for the implementation of product placement.
It is now beginning its final consultation, after proposing to allow placement in drama, sports and light entertainment programming but excluding it from children's programmes, religious shows and current affairs. Ofcom has also suggested displaying symbols at the start and end of programmes containing product placement.
What's your view on product placement? Do you think other genres should be included or exempt from it? Are the proposed symbols adequate warning, or are they in fact unnecessary, or insufficient?
Click here to read more on the consultation.
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