Monday, 12 July 2010

Cooke’s sloth film leaves viewers greedy for more

Lucy Cooke’s short film about her trip to a Costa Rican sloth orphanage has been a huge viral hit, with The Guardian picking up on her success on their website.

Cooke posted a 90-second clip about the sloths on the video platform Vimeo, and then spread the word via Facebook and Twitter. The film’s popularity was staggering, with 1 million views in the first ten days, and garnering praise on the Twitter pages of Stephen Fry and Jonathan Ross.

The Guardian describe Cooke’s success as “just the kind of person that this year’s [Sheffield Doc/Fest] competition is hoping to attract”, with Cooke advising entrants to the festival to "choose a popular subject – look online at what videos and what subjects go viral".

For more, click here.

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